What should I include in a press release?

Include the announcement, who it affects, why it matters, key metrics, a spokesperson quote, and a clear call to action.

Is the draft ready to publish?

It’s a strong draft, but you should review for accuracy, add exact dates, and confirm quotes before publishing.

Can I customize the tone?

Yes, choose professional, friendly, or bold tones and edit the final output to match your brand voice.

AI Press Release Generator: Quotes & Boilerplate

AI Press Release Generator & AP-Style Public Relations Writer

Our **AI Press Release Generator** is an advanced, free online copywriting tool designed for startup founders, public relations experts, and marketing teams who need to draft professional, media-ready announcements instantly. By structuring your announcements around the standard AP Style formatting conventions, this utility compiles all crucial PR sections—including attention-grabbing headlines, precise datelines, informative lead summaries, realistic spokesperson quotes, call-to-action blocks, and boilerplates. Configure customized tones and launch products without expensive agency fees.

How to Generate Professional AP-Style Press Releases

Input Core Announcement Details — Type your primary news headline, target launch date, and select the geographical location (Dateline City and State) in the settings form.
Specify the Core Hook (Who, What, Why) — Outline in a few sentences exactly what is being announced and why it is newsworthy for journalists.
Configure Spokesperson Quotes — Input the names, job titles, and optional talking points for company stakeholders, or let the AI fabricate realistic quotes.
Set Tone and Style Guidelines — Select a brand tone (such as Professional, Exciting, Bold, or Urgent) to automatically frame the writing style.
Generate, Tweak, and Export — Click the generate button to compile your draft, review it in the editor, and copy it to your clipboard or download as a text file offline.

AI PR Writer Feature Comparison

Compare our browser-based utility capabilities with general writing tools:

Feature Metric

SimplyUtils AI PR

General Chatbots

Paid Agency Copywriters

100% Free with No Signups

✓

✗

Automatic AP-Style Structural Formatting

✓

✗ (Requires prompting)

✓

Context-Aware Quote Generation

✓

Client-Side Drafting Privacy

✓

✗

✓

Bulk Tone Refinement Selections

✓

✗

✓

Press Release Distribution Channels & Impact Specifications

Once your draft is compiled, select the ideal media distribution method to maximize public visibility:

PR Distribution Method

Typical Reach Audience

Speed to Coverage

Standard Budget Tier

Wire Syndication (e.g. PR Newswire)

National newspapers, stock terminals, major syndicates

Immediate (Same-day broadcast)

Premium ($500+)

Direct Journalist Pitching

Targeted industry niche reporters, bloggers

Variable (Requires followups)

Free (Time Investment)

Corporate Newsroom Posting

Existing clients, organic search, investors

Immediate (Self-published)

Free (Self-Owned)

Social Media Broadcast

Followers, community hubs, direct users

Instantaneous

Free (Self-Owned)

Anatomy of a Professional Press Release

FOR IMMEDIATE RELEASE — The standard capitalised header notifying journalists that the news is cleared for public indexing immediately.
Catchy Headline (AP-Style) — A bold, concise summary (preferably under 90 characters) explaining the core hook of the announcement.
Subheading (Optional but Recommended) — A secondary explanatory sentence expanding on the headline details.
Dateline Separation — Explicitly states the origin city, state, and publication date before the introductory lead paragraph starts.
The Hook Lead Paragraph — Packs all primary facts (Who, What, When, Where, and Why) within the first 3 sentences.
Perspective Spokesperson Quotes — Authentic quotes in separate paragraphs to add human narrative and build brand voice.
Company Boilerplate — A brief "About Us" section positioned at the bottom detailing corporate operations.
Media Contact Panel — States the media outreach name, email, and phone contact for journalists seeking interviews.

Practical PR Writer Use Cases by Target Persona

Startup Founders & Entrepreneurs — Write and polish professional product launches and partnership drafts without spending limited capitals on third-party agencies.
Public Relations Account Managers — Quickly generate draft mock boilerplates and outline pitch parameters for busy clients.
Inbound Marketing Leads — Craft search-optimized press announcements designed to target specific keyword indexes and gain high-quality backlinks.
Non-Profit Directors — Write localized press drafts to coordinate local charity events, donation drives, and community launches.
Product Managers — Rapidly prototype upcoming feature announcements to align internal product teams and stakeholders.
Public Relations Interns & Students — Learn standard AP Style structure guidelines, dateline separations, and lead paragraph principles visually.

Frequently Asked Questions

What exactly does "AP Style" represent in public relations writing?

AP Style (Associated Press style guidelines) is the standard formatting convention used by journalists and newsrooms globally. It ensures press releases maintain consistency in punctuation, abbreviation, datelines, and spelling, making it easier for editors to read, copy, and syndicate announcements without extensive copyediting.

What makes an announcement truly newsworthy for reporters?

Journalists receive hundreds of pitches daily. To get noticed, your release must showcase immediate local or global impact, solve a widespread societal problem, announce a significant technical milestone, or share dramatic company growth. Standard website adjustments are rarely considered newsworthy without supporting data metrics.

Does SimplyUtils save my press release drafts on a server?

No. All custom settings, prefix parameters, quote edits, and drafted press releases are compiled strictly locally in your web browser sandbox using local memory. No databases track your corporate files, ensuring complete proprietary secrecy.

What is the ideal word count limit for a standard press release?

Standard practice suggests keeping press releases between **300 and 500 words** total (excluding the media contact panel). This length is ideal for busy editors who need to scan the core news points in under 60 seconds.

Related AI Writing Tools: AI Media Pitch AI Social Post AI Content Brief

Strict Local Compilation: The AI press release engine runs inside the browser sandbox. We do not store or transmit your custom PR announcements.